Co-designing a plastic conscious lifestyle app

We are developing an app to help our community reduce their plastic consumption

We are currently working hard on developing a plastic conscious lifestyle app. This app will guide you through a number of challenges which help you reduce your plastic footprint in various parts of everyday life, such as bathroom routine, grocery shopping or wrapping food. We are determined to pack this APP with useful insights, tips and tricks, but at the same time make it as easy to use as possible.

As in our current WASTED programme (https://wastedlab.nl/en/), the app will provide rewards in the form of discounts for completing certain challenges, i.e. for using a bamboo toothbrush, using your own cloth bags for grocery shopping, etc. In order to test the plastic-free challenges, we have asked our community members to participate in a trial and try to reduce their plastic footprint for a while.

The trial started out with a survey in the inbox of the community members, where they were introduced to how the trial would work. The community members were also able to choose the category (bathroom, kitchen, commuting, grocery shopping) of which they wanted to reduce their plastic footprint. After receiving the survey answers, we created different WhatsApp group chats for participants based on the category they chose. And that‘s how the plastic-free trial begun!

Depending on the category chosen, the participants received a list of five challenges (use a bamboo toothbrush, buy loose fruits and vegetables, wrap your food in beeswax wraps, etc.) and picked two or three to try out for a month. After that, all they had to do was send us a picture once per week to show us how they were doing the challenge.

We are now in week six of the trial and we have received quite some photos from the participants already! They showed us their plastic-free bathrooms with soap bars, shampoo and conditioner bars, wooden toothbrushes and reusable makeup wipes. They showed us how they are buying loose fruit and veg, grocery shopping using their own cloth and tote bags and growing their own herbs and vegetables. It is very inspiring to see how people are making little changes in their lives in order to better for the environment!

As we have successfully tested this model with WhatsApp group chats and learned from our mistakes, we hope to reach more people and reduce our plastic consumption even more once the app is launched. Follow us to hear all the new developments and be the first one to download the app once it’s out there!

Created on 12 September 2019

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