The next WASTED

WASTED looks towards the future and takes on new challenges

 

This 2018, WASTED successfully introduced the bulky waste into their system, promoting second life to items through reusing, repairing and recycling. Relying on innovation, an online reward option was activated and the possibility to redeem wastedcoins on sustainable web shops. Our rewards organizations network gets bigger. We welcome new actors from all Amsterdam, those brands who want to be part of this sustainable chain.

As the end of the year approaches, we face a new period. PwC (PricewaterhouseCoopers), on a pro bono basis, partnered with us to develop a future business plan. PwC helps organizations and individuals to create successful operations and business strategies. They are committed with the environment and communities to make an impact on society through the support to their clients.

“With PwC’s help, we built a business model that is impact oriented AND profit driven, without compromising the mission of WASTED. Building on a successful local experiment, we are creating a company to infuse systemic change, going beyond the traditional ‘lean & mean’ start-up model.”                  Francesca Miazzo WASTED Founder

 

For years to come, we project a different scenario but our deep-rooted beliefs and mission will always be the same. In the coming two years, we expect to implement WASTED system in five dutch cities, being the whole Amsterdam the first. From the third year, it will occur a further expansion to the US. This would make grow, considerably, our number of members. The deployment of our plastic fight campaigns estimates that members will refuse 6 million kg of plastic and separate 8,5 million kg. At this point, we are looking for investors that share our future vision.

Foodlogica, in 2016, had the opportunity to benefit from business guidance from PwC. They won  PwC’s  SOCIAL IMPACT LAB 2016, a challenge for start-ups with a social purpose. Nowadays, it is a formal company that links local food, consumers and businesses in Amsterdam’s city center through transport. They reduce carbon emissions, traffic congestion and pollution, cleaning the last mile. Definitely, it is a successful company, and we expect to experience the same.

Created on 02 November 2018

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