Circular economy spins off with innovation – WASTED Strategy for Amsterdam Arena

WASTED presents a 3-year vision and strategy for Plastic Free Amsterdam Arena by 2020

Amsterdam Arena is a frontrunner in creating smart solutions for metropolitan challenges and contemporary societal issues. The Amsterdam Arena Innovation Center counts almost two years of generating perfect ecosystem for a cross-sectoral collaboration and leading transformative change toward smart and sustainable life in cities. The center has been a place where technology meets society; where experts, innovative companies, and start-ups together with governmental and knowledge institutions, social entrepreneurs and residents co-create solutions and instigate real life scenarios for thorough developments for the arena and the whole city of Amsterdam. Through experimentation, which indicates that most of the technological inventions are not only developed and demonstrated but also tested and implemented throughout the creation process, Amsterdam Arena has been setting new guidelines for the future city development. That said, the arena has been moving towards transforming Amsterdam Zuidoost to a national hotbed of the intelligent and sustainable city making.

AMAZING MONDAY

One of the occasions, when the whole arena starts boiling from innovative ideas and creativity, is ‘Amazing Monday‘. It takes place every first Monday of the month, and it is when young minds gather together to pitch, present and share ideas on innovation. During the day of the ongoing flow of creativity, a number of ideas are developed and tested with regards to mobility, accessibility, energy, waste, sustainability and connectivity; and, whoever is enthusiastic and motivated is invited to join it by sharing views and insights or participating directly.

PLASTIC FREE ARENA by 2020

Since the arena is currently also undergoing fundamental renovation processes, which are expected to turn it to the world’s most innovative stadiums, the Innovation Center invited Francesca Miazzo (the co-founder of CITIES Foundation and director of WASTED) to take part at one of the ‘Amazing Monday’ events and share the WASTED vision how to make the arena plastic free by 2020.

Amsterdam Arena renovation could be effectivelly coordinated by applying circular thinking, F. Miazzo suggests.

On the ‘Amazing Monday’, F. Miazzo presented the ‘WASTED’ vision followed by 3-year strategy plan. The main target was the development of circular waste reprocessing infrastructure and activities, which by 2020 would completely reduce plastic waste inside the building while promoting recycling activities outside of it. This transformation process would include various tracks of work, notwithstanding they would all be in an alignment with sustainability goals and smart city environment.

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WASTED vision could not be achieved without being based on collective experience and peer2peer engagement. By stressing the underlying idea that people and not technology drive innovation, F. Miazzo suggested that the first steps of the WASTED vision would be realized by inspiring and encouraging the visitors of the arena to separate their plastic waste after matches. The collected plastic would be used for building an outside infrastructure designed by the local designer. Finally, this would be complemented by the installation of smart tools to provide entertaining activities and necessary information.

Through the 3 year process of inspiration, community engagement and piloting the WASTED vision, by 2020 the Arena would become a giant plastic reprocessor with a no waste zone outside and refill stations inside of it. It would consequently contribute to the generation of sustainable plastic recycling culture in Amsterdam and beyond.

Created on 25 April 2017

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