Exhibition

WASTED SOLDIERS CLEANED UP AT AMSTERDAM GAY PRIDE CANAL PARADE 2016

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WASTED Soldiers suited

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Overview
WASTED teamed with Plastic Soup Foundation and Amsterdam Schoon (clean) to help keep the streets clean during and after the massive 2016 Europride Canal Parade. Our WASTED Soldiers were on the frontlines of the endeavor, promoting recycling and our Reward System.

Type of activity
Exhibition
Date of the activity
August 2016

Location of the activity
Amsterdam
Background
August 6th 20th, our WASTED Soldiers were armed and ready to storm the streets and canals by foot and boat to not only recycle, but also to reward parade goers for their virtuous behavior. Check out exactly what they set out do to here.

REPORT OF THE DAY’S EVENTS

The soldiers’ outfits were snazzy, full-white overalls, including ‘shields’ equipped with a mouth entering a recycling bag and marked with the logo of Amsterdam Schoon (clean). All 19 co-ed soldiers were enthusiastic and engaged.

Three from CITIES’ team led the army, taking pictures and wearing Amsterdam Schoon outfits, while four from Plastic Soup Foundation wore our outfits and manned their boat.

We started at the beginning of the parade, walking near Noordermarkt and on the bridge of Brouwersgracht with a fresh start of encouraging the public to throw away their litter in our shields. People reacted very positively; we received very nice and stimulating reactions. Lots of people took pictures of the Army.

From 13.30 – 16.00, we walked from the start down to Prinsengracht 436 (Press deck) in two groups on both side of the canal, handing out bags and coins. We gave them a coin when they had a lot of garbage or when they recycled and were also really excited about keeping the city (and all cities) clean.

At 17.20, the Soldiers formed a line on the bridge facing Press deck. At 17.30, the Amsterdam Schoon boat passed under the bridge. When it appeared in full vision, the press the horn sounded and all soldiers held their shields above their heads. People from the boat were cheering and applauding; it was a very nice moment shared with the press and public.

At the end of the day, we had collected lots of plastic waste, spoken to 100s of people and passed out handfuls of reward coins – all in all making a successful and satisfying day.

Report by WASTED Army production manager Marion Evenhuis.

FOR MORE, visit WASTED online at:
http://wastedlab.nl

AND stay up to date with WASTED's activity via Facebook:
http://facebook.com/wastedlab

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