DE GEZONDE STAD BRINGS THE WASTED REWARD SYSTEM TO AMSTERDAM OOST

Thanks to a partnership with De Gezonde Stad, the WASTED Reward System takes new form, and new forms of waste, in the Dapperbuurt neighborhood of Amsterdam Oost.

WASTED began nearly two years ago as a pilot project in Amsterdam Noord – the city’s northern ‘hood, separated from the central boroughs by the river IJ. With much success, that trial turned into a long-term engagement. As more and more people recycle their plastic with us, WASTED continues seeking to instill behavioral change at the household level when it comes to local plastic recycling. One of our leading methods to engage locals is the WASTED Reward System. At this time, our 700+ WASTED Neighbors receive one reward coin for every WASTED bag of plastic they recycle, and can use the coin to receive deals and discounts at a number of local establishments (our WASTED Friends).

But we’re only operating in a 10,000 household neighborhood in Noord. We want to reach more people, spread more awareness and generate more behavior that fuels a renewed, circular plastic future. In addition, Amsterdam’s sustainability agenda aims to bring the city’s troubling recycling rate of less than 30% up to a more respectable 65% by 2020. We want to help, and so does De Gezonde Stad (the healthy city).

WASTED TAKES NEW FORM IN OOST, WITH DE GEZONDE STAD

De Gezonde Stad shares our passion for developing and implementing future-focused innovative solutions, working with a combination of residents, businesses and governments in order to create a greater impact – and a healthy city. Therefore we were immediately pleased to collaborate with them on their Zero Waste Lab.

November 28, De Gezonde Stad will open the first Zero Waste Lab in Amsterdam Oost, operating in the same fashion as the WASTED Reward System. We will provide necessary knowledge transfer and material support, while De Gezonde Stad will run the operation. Much like WASTED’s beginning, this collaboration will start as a trail, lasting six months with evaluations at the three- and six-month marks.

We are very excited to partner with De Gezonde Stad on this initiative, which will not only boost awareness and behavioral action around plastic, paper and textile recycling among residents, business and government.

PARTICULARITIES: SIGN-UP AND COLLECTION POINT

Residents of the Dapperbuurt neighborhood in Oost will first need to sign up online at  ZeroWasteLab.Amsterdam (available soon).

Then, Dapperbuurt Neighbors can pick up special bags from the Zero Waste Lab. Once full, they can bring bags of waste – separated by plastic, paper or textiles – back to the Lab. Each bag is rewarded by one coin, which can be redeemed at local businesses in exchange for discounts on products or services. The recycled waste will then be used as raw material for the circular recycling and upcycling of new products.

Zero Waste Lab location:
Dapperbuurt 84

zero waste lab

de gezonde stad

image WASTED logo

 

 

Created on 14 November 2016

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