WASTED ARMY READY TO RECYCLE AT GAY PRIDE PARADE 6 AUGUST!

Our WASTED Soldiers are armed and ready to storm the streets and canals by foot and boat to recycle during Amsterdam’s Gay Pride Canal Parade! They’ll also be giving out rewards to all the virtuous do-gooders who help keep the streets clean!

WASTED Soldiers storming streets? Armed and ready to recycle? Rewards? What are we talking about? How does it work?

Amsterdam’s Gay Pride Canal Parade is one of the city’s biggest annual events, drawing 1,000,000 people into the streets and canals. With this mega celebration, comes mega waste. So we released an open call for people to suit up and help keep the city clean during (and after) the event.

Our Soldiers will be in the streets and on boats in the parade, each suited in snazzy, white WASTED overalls and carrying a smiling recycling shield. When someone gives a Soldier a bag of plastic waste, they receive a coin as a reward, which they can use to get a free beer or beverage at beer bars along the canals.

ONE BAG OF WASTE = ONE COIN = ONE DRINK

LOOK FOR WASTED SOLDIERS AND RECYCLE FOR REWARDS DURING THE PARADE! THEY’LL LOOK LIKE THIS:

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The WASTED Army comes with much thanks to our collaboration with Plastic Soup Foundation and Gemeente Amsterdam/Amsterdam Schoon. Building on our WASTED Reward System, it provides an opportunity to help motivate people to help keep the city clean while they celebrate and enjoy the event, and further helps generate greater consciousness of individual and collective consumption and disposal habits.

Created on 03 August 2016

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