What is a center?

An amazing friend of ours, Addison helped to ask people "What is a center?" The answers are contrasting, unusual or just honestly related to the context. Check the video to understand.

Polycentric urban development is a concept that is sometimes difficult to explain to the general urban user. The reason is linked to the fact that everybody can define a center by referring to personal experiences, knowledge and background. Moreover, location and situation in which you ask “What is a center?” affect its definition. In addition, the answer would definitively depend on which type of person would ask this basic question.  To show that these postulations are true, we made an experiment during Queensday, which is the most important public holiday of Holland. Queensday takes place at the end of a long and rainy winter. The city transforms into an improvised flee market, the streets are punted with orange colors, and people faces are red, because of the sun, and sometimes, the beer… An amazing friend of ours, Addison helped to ask people “What is a center?” The answers are contrasting, unusual or just honestly related to the context. Check the video to understand.


Thank you Lorenzo, first year student of IED Video Design Programme in Milan, for helping out with the video! Thank you W for the motion graphic, and thank you EVERYBODY who was so gentle to spend some minutes with us in such a festive occasion.

Created on 18 May 2012

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