Cradle to Cradle

The overall idea behind Cradle to Cradle is that waste equals food. This means that all products must be able to return to the earths lifecycles. Equally important is the production process which entails; the use of renewable energy and energy efficiency; efficient use of water; maximum water quality associated with production; and instituting strategies for social responsibility.

William McDonough – From products to cities from Sustainable Cities on Vimeo.

Created on 21 April 2010

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